JoJo’s Journal

Spring Into Style: Your Easy Guide to Transitional Dressing- Because getting dressed should feel good, not complicated.

Spring is here — and that means mornings that start cool and afternoons that warm right up. Transitional dressing can feel like a puzzle, but honestly? It's one of the most fun times of year to pla...

Obsessed Already: Fall 2025 Style Trends Are Here

Believe it or not, we are gearing down for Fall 2025, and every time I review what we have coming, I literally melt! To say I’m obsessed is an understatement. Imagine a huge selection of cozy textu...

More than a Boutique: A Look Forward and a Look Back

As I sit here reflecting on another year at JoJo + CoCo, I'm overwhelmed with gratitude. This month, we're celebrating incredible milestones—8 years at our flagship location, 3 years at our second ...

Personal Fulfillment and Community Connection for Mompreneurs

In May, JoJo + CoCo will be celebrating moms and mompreneurs! What’s a mompreneur? Technically, its definition is “A mompreneur is a female business owner who balances entrepreneurship with motherh...

Vacation Ready: Outfit Ideas for Your Next Getaway

Vacation season is here! Pack light and look chic with JoJo + CoCo’s collection of breezy dresses, stylish accessories, and more—available in Sumner, Ridgefield, and Longview.

Spring Forward: Fresh Fashion Trends at JoJo + CoCo

Spring into style with pastel tones, breezy dresses, and bold accessories! Discover the latest trends at JoJo + CoCo in Sumner, Ridgefield, and Longview.

When Fashion Becomes a Trigger

Two things took place that inspired me to write this blog. The first was a customer of ours' comment on her frustration with her body, and the other was an employee crying over how she looked in on...

Building a Timeless Wardrobe

In the ever-spinning carousel of fashion, it's easy to get swept up in the excitement of what's "in" this season. As a boutique owner who has spent years helping women discover clothing they truly ...

Why Supporting Small Boutiques Matters More Than Ever

We have always said that we are incredibly grateful for all the support we’ve received over the years. JoJo + CoCo has been a dream for me. Owning a small business always comes with its challenges,...

Style Has No Expiration Date: Embracing Fashion Freedom at Any Age

Ughh…If I had a nickel for every time one of my clients said they are too old to wear that, I’d be a rich lady! I’ve heard it all, "That's too young for me." "Shouldn't I be dressing more appropria...